iPad Pro — A new way to go behind the scenes — Apple

iPad Pro — A new way to go behind the scenes — Apple


♪ “Sunset Junction” +
“Smash Grapes” ♪ ♪ by Jon Taylor Hubbell &
Matthew Thomas O’Malley ♪ ♪ & Gareth Gow Prior Williams ♪ Creative Director: When you’re
producing a commercial you normally have a
massive film camera, full editing suite,
expensive animation software, but we wanted to replace all of that with just
an iPad Pro. Director: We’re shooting,
editing, making shot-lists and creating content
all on the iPad. It’s the power and these
pro apps that make iPad Pro the
ultimate production tool. ♪ Designer: Being a
designer isn’t just about knowing how to use a
program, but with iPad, all the apps
are really intuitive so there isn’t much of a learning curve to
start creating. ♪ Director: So right now we’ve been using this
amazing video app called Filmic Pro that lets you
have really fine grain control over things like shutter
speed, ISO, frame rate, white balance and
it’s really versatile. It’s simple to go from
shooting to editing all on the same
device. ♪ Editor: Editing on iPad
is really intuitive. Luma Fusion unlocks a lot
of the same features that we’re used to on desktops
but we can be way more flexible and collaborative about
how we work. ♪ Animator: Everything
is very tangible. Having the ability
to interact directly with the frames
you’re animating makes it easy to pick it
up and try anything. ♪ Composer: It was a
really cool challenge to take these virtual
instruments and actually have the visual
of being able to strum, being able to bend
and it allows melodies and chords
to be written that you probably wouldn’t
have ever thought of. Creative Director:
Apple’s promise has always been
democratization of tools. What this becomes is a full
studio for people who don’t necessarily have
access to a lot of this stuff. In the end, the film that
you’re watching about the films that
you just watched is completely made
on iPad Pro and that proves just
how capable and versatile this
thing really is. ♪

Leave a Reply

Your email address will not be published. Required fields are marked *